IntroI’m a Creative UX Designer who blends visual design, cognitive science, and human-computer interaction to create intuitive, scalable, AI-powered experiences. At NetSuite, I’ve led UX for complex platform initiatives, shaping both AI-driven products and the design systems behind them. I combine strategic thinking with a strong artistic eye to deliver thoughtful, future-ready experiences that balance human needs with emerging technology.
Experience
User Experience Designer | Oracle, NetSuite
Remote / Los Angeles
February 2022 – Present
Led design for NetSuite’s flagship generative AI feature, introducing AI-powered insights to enterprise workflows used by 37k+ global organizations.
Supported internal AI adoption by defining UX framework to scale AI insights, implemented by product, engineering, and AI teams across the platform.
Led UX vision for Business360 AI, showcased at SuiteWorld and viewed 7,000+ industry leaders and customers.
Identified gaps in NetSuite's currency design practices that were leading to pain-points across teams. Conducted stakeholder interviews to surface use cases, and designed guidelines adopted company-wide.
Founder & Lead Designer | Beni Design Studio
Los Angeles, CA
July 2024 – Present
Created a small-business-focused design studio that delivers personalized brand identity, product design, and intuitive UX.
Lead end-to-end strategy and production of digital and physical goods used by tens of thousands of client customers.
Designed scalable systems across web and social platforms to allow seamless maintenance for small business owners.
UX Designer & Researcher (Contract) | ULO / Artist and the Machine
Los Angeles, CA
April 2021 – December 2021
Conducted user research on interactive mobile marketing strategy for Chrome Hearts, Drake and Rolls Royce.
Collaborated with the CEO and marketing team to refine design iterations and enhance product usability.
Educational Designer | Franklin Ed Services
Los Angeles, CA
October 2020 – February 2022
Applied cognitive and neuroscience principles to design individualized learning systems to support the executive functioning and academic planning of neurodiverse students.
Education
Bachelors of Science, Cognitive Science and HCI | University of California, Santa Cruz
Santa Cruz, CA
September 2016 - June 2020
First-generation college student, graduated with honors cum laude and Dean’s Honors List. Studied AI and human-computer interaction in the context of cognitive psychology.
Advance UX Design | Springboard
Los Angeles, CA
November 2020 – July 2021
Completed 500 hour course of hands-on user experience work with one-on-one mentor oversight. Mastered skills such as sketching, wire-framing, interaction design, prototyping, and more.
Skills
AI & Intelligent Design:
Human-computer interaction
Agentic workflow design
Scalability in AI-powered product experiences
UX & Product Design:
Data-driven UX strategy
Complex design systems
Applied systems thinking
Advanced prototyping in Codex, Figma and other tools.
Collaboration & Leadership
Company-wide project leadership & collaboration
Stakeholder alignment
Design workshops and sprints
Creativity & Vision
Physical and digital art expertise
Strong brand-aligned creative direction
Strong sense for intuitive user interaction and perception
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